Designer babies in the near future?

A doctor who was pushed the envelope with some disease finding machinery, has recently announced that he will be, this fall, using the equipment to choose not only the sex of a child but also hair color, eye color, and even skin tone. Doctor Jeff Steinberg has announced that as soon as this upcoming fall he will be able to determine and change traits of unborn children at a genetic level. He added that he can not guarantee that the results will be 100% correct but he did say that the service would cost 18,000 dollars per child and would only be able to determine and change some traits.